Keyword Competition
Recently, I wrote a post on long tail and short tail keywords. I mentioned that long tail keywords target a more specific group of people, but I did not go too in depth in that. Today, I will demonstrate the point by comparing the number of results between “dog training” and “dog potty training problems”.
Anyway, here’s that post on long tail and short tail keywords.
Keywords: Long Tail vs Short Tail
Note: You can use this method to choose long tail keywords which are not as competitive as other long tail keywords by looking at the number of search results.
I conducted a Google search for intitle:”dog training”. This shows how many an estimate of the number of pages that have “dog training” in the title. This is what I got.
Note that the total number of results will keep changing so these are the results (3,230,000) as of the time I conducted the search.
Next I conducted a search for intitle:”dog potty training”, and this is what I got.
So as you can see, there were lesser results for the long tail keyword than the first. This means that there are fewer pages you have to compete with.
As I mentioned, you can use this method to choose long tail keywords which are not as competitive as other long tail keywords by looking at the number of search results. This is what I mean. You can conduct such a search for a few long tail keywords. The least competitive keyword is the keyword with the least number of search results.
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