The Funny Walmart Clown Ad And What Can You Learn From It
Have you watched the new Walmart ad on TV? I thought it gave a few pointers on advertising.
(If you haven’t seen the ad yet, try searching “Walmart Clown Ad” on YouTube.)
For a start, I thought the ad was hilarious (in a slightly sadistic way). Humor is one element that’s good to have when you’re promoting.
Also, if you pay attention to the storyline, it keeps the viewer’s eyes fixed to the screen. There is a slight element of suspense too, especially at the part before clown jumps. When you advertise, you want to make sure you get the viewer’s attention, and keep it too. Nobody would give his/her attention to a boring ad.
Lastly, the ad isn’t forgettable, in my opinion. A few years down the road, I might still associate Walmart with the clown ad. With that said, ads should be made in such a way that people will not forget about it. If you can get people to talk about it, that would be better. Currently there is a buzz on the Walmart clown ad. It was a trending topic on Twitter not too long ago.
Here’s one thing to note. These elements are good to have in your ad, but that does not mean an ad with these 3 elements will bring you a lot of sales. You will have to do your own testing and tracking, but certainly if done correctly, I personally believe a good ad would bring in the sales.
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